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Tips for Creating an Engaging About Us Page

January 30, 2019 by Mark Davey

When you visit many small business websites, it’s immediately clear the About Us page was cobbled together as an afterthought. Frequently it contains little more than an address and hours of operation, and that is such a wasted opportunity.

A well-designed About Us page serves as a brief summary of your unique business. It lets readers know exactly what’s special about your products or services, and why they should choose you instead of your competition.

Here are some tips for designing a truly effective About Us page:

1. Be real

It may sound silly, but your About Us page must make it clear you are indeed a human and not a robot. You should use plain language, not industry jargon, and aim to share why you are so passionate about what you do. An About Us page should have faces, names, and, most importantly, heart.

2. Share your success

What are the ways your business makes a positive difference in the lives of your existing customers? Feature those prominently on your About Us page. While it’s usually not appropriate to go for a full-blown testimonial on this page, your content should check many of the same boxes such as giving readers an idea of who you serve. If you have any relevant data that demonstrates the impact your business can have, this is the place to share it. You want readers to immediately understand what you do, and why they need it.

3. Design well

The design of your About Us page should be visually appealing and present your content in a way that’s easy to skim or read thoroughly. Make sure the most important information stands out. Imagine you have a minute to convince someone who knows nothing about your business to become a customer, what would you say? That’s the information that should be front and centre.

There is no one-size-fits-all template for About Us pages, but these tips will help you create the perfect one for your business. Stand out from the crowd with an exceptional About Us page.

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