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Take Better Pictures for Your Social Media Posts

February 13, 2019 by Nicole Crognale

Posting more attractive pictures is a great way to engage and grow your social media audience but many business owners still make common mistakes or lack confidence that they can take a truly great shot. The good news is it’s surprisingly easy to make some simple adjustments that really elevate how your business looks online.

1. Don’t worry about fancy gear

Don’t worry about not having a fancy camera or never studying photography. These days, the built-in camera in your mobile phone is more than enough. In truth, the technology is advancing so quickly that your little mobile phone is probably better than a camera considered fancy just a few years ago. Getting better shots doesn’t necessarily mean added expense. Odds are you can do a lot with your existing resources.

2. Start with composition

There are two main things you want to sort out before you snap your shot. The first and most important is composition. We’ve all seen photos with a line of half a dozen people holding a plaque or certificate. These are called grip-and-grin shots and they are the most infamous example of awkward, counter-productive photos. A good rule of thumb is to photograph people actually doing what’s being celebrated. If your business wins an award for, say, best burger, don’t show the owner holding a plaque, show a chef cooking the burger.

Once you know what you want your composition to show, then you need to frame it correctly. The easiest rule to follow is the rule of thirds. Imagine the picture is evenly divided by two vertical lines and two horizontal lines. You want to make sure the main action in your shot, the most important subject, appears where those lines intersect. When you first start, it may be easier to edit your photo afterwards and crop it so it adheres to the rule of the thirds – but, with time, you will get used to naturally composing your photos this way.

3. Choose the best lighting

Lighting is the second-most important thing. This is where amateur photographers have to do a little planning to work around not having access to professional equipment. If all you have is your mobile phone, you will need to rely on natural lighting or existing fixtures to get the best look. In general, you should avoid making people face into direct sunlight, and be careful that your pictures aren’t blurry in low lighting. Avoid overheard fluorescent lighting if possible as this can make the scenery look a little green and everyone in the picture seem under the weather.

4. Practice, practice, practice.

Take as many pictures as you can, of as many different subjects as you can. I’ve seen restaurants online that post a picture of every morning’s sunrise from their front door, and clothing shops that share pictures and even videos of every parade that passes by their business throughout the year. Not only does this increase audience engagement, but it gives you lots of practice honing your photography skills.

Iconic Group helps businesses grow their social media audience and reach new potential customers. If you would like to learn more, please request a complimentary discovery session.

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