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Some Things That Make a Blog Post Not Good

February 6, 2019 by Nicole Crognale

Some tips for a good blog post by a Chief Financial Officer of a Fortune 500 company like you would be to have a catchy headline that makes sense and relates to your audience while the content of your good blog post contains a mix of long and short sentences for easy reading without rambling because readers like to take a little break to process information before you jump into your next thought while your good post also doesn’t have no grammar or speling errors.

Just kidding. However, there genuinely are pretty simple steps you can follow to make your blog posts even better.

1. Headlines matter

The first is to choose an engaging but, most importantly, honest headline. Let your audience know exactly what they’re getting without overselling it. A great rule of thumb is to highlight what is most valuable about the post to your audience. In this case, for example, it’s tips to make your blog posts better.

2. Know your audience

It’s also crucial that you know your audience. If you’re here on the Iconic Group blog, you are likely an entrepreneur or actively involved in managing a small business. If I wrote a blog post for the Chief Financial Officers of Fortune 500 companies, it would not be relevant for most of our audience.

Over time, you will gain a thorough understanding of who your audience is and what they want. Make a mental note of the blog posts that generate the most feedback. Identify what they share in common.

3. Plan ahead

You should have a thorough plan before you ever start writing. Outline the points you want your blog post to make. Research them to ensure accuracy. Test out the order and flow of your blog post by starting with a bullet list, gradually fleshing each out into a complete point.

4. Edit, edit, edit

Check your blog post for grammar or spelling errors. If you have a chance, get a coworker or friend to read it aloud to you. If they stumble over a certain sentence, or don’t understand a specific point, change it.

While no blog post will ever be perfect, these four simple steps will help you consistently get close. With practice and experience, blogging will get easier. Iconic Group helps businesses avoid mistakes that make their social media not good so if you would like to learn more, please request a complimentary discovery session.

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