April 1, 2019 by Darcy Darbyson
Video is one of the most engaging and effective ways to reach an online audience, including potential clients. Adding a video to your next post on social media platforms such as Facebook, Twitter, and Instagram can elevate your online presence and increase views and likes.
That’s why a 2016 survey by The Web Video Marketing Council found more than 61 percent of businesses use video as an online marketing tool. As a wealth advisor, you are your business and in numerous surveys, upwards of 80 percent of businesses said they would if they only had the necessary resources and expertise.1
March 13, 2019 by Nicole Crognale
It happens to the best of us. We work so hard on our social media campaign that we end up coming on a little too strong or doing something else that annoys the very audience we are trying to reach.
Part of using social media effectively is doing so responsibly. Before you publish that next post, go through this checklist to ensure you aren’t alienating your audience with any common bad social media habits.
February 27, 2019 by Nicole Crognale
You understand the importance of planning. As a small business owner, you have certainly done more than your share of it. However, when it comes to social media, many entrepreneurs simply don’t have the time to plan as thoroughly as they would in other areas of their business.
You would never open a business without understanding the market and checking out your competitors. Likewise, if you want to grow your social media audience, there are steps you should take to develop a plan with the greatest chance of success.
February 21, 2019 by Nicole Crognale
Sometimes you simply do not have the time or resources to take an attractive, engaging photo to complement your website or social media content. To be honest, that’s usually the case for many entrepreneurs and small business owners. So, what can you do?
The fact is everything – from websites, to tweets, to Facebook posts – performs better with a photo. The increase in audience engagement is too significant to pass up. While it can certainly be tempting to use text only and be done with it, finding a photo to include is always worth the time.
February 13, 2019 by Nicole Crognale
Posting more attractive pictures is a great way to engage and grow your social media audience but many business owners still make common mistakes or lack confidence that they can take a truly great shot. The good news is it’s surprisingly easy to make some simple adjustments that really elevate how your business looks online.