December 6, 2018 by Chris Crocker
Messaging apps such as WhatsApp, Facebook Messenger, and WeChat are exceptionally popular, especially with youth and young adults. Research consistently shows a majority of young audiences spend multiple hours per day using these apps, and in surveys they usually say messaging apps are their preferred way to communicate with businesses.
November 30, 2018 by Nicole Crognale
In my last blog, I detailed some of the many reasons webinars are a appropriate and effective tool for small business owners to grow their audience, raise brand awareness, and reach new potential customers. This week, I want to share some of the tips and tricks that Iconic Group clients have successfully used.
November 21, 2018 by Chris Crocker
Successful small business owners know webinars are an effective way to demonstrate their expertise and highlight the ways their business can help potential customers. Every hour of every day there are countless webinars taking place offer guidance and advice on everything from the latest hairstyles to emerging investment markets.
November 15, 2018 by Nicole Crognale
We all know that social media posts with photos outperform those with text only, but choosing the correct size of photo can have a big impact on how successful your post turns out to be.
Photos that are incorrectly sized can end up looking comically unprofessional on many social media platforms.
November 9, 2018 by Chris Crocker
Deciding how best to respond to negative Facebook comments is one of the most difficult aspects of managing a business page, particularly for small business owners who often have to do so without the support of a social media team.
You can make managing Facebook comments much easier by developing your own social media guidelines.