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Finding a Photo is Worth the Time

February 21, 2019 by Nicole Crognale

Sometimes you simply do not have the time or resources to take an attractive, engaging photo to complement your website or social media content. To be honest, that’s usually the case for many entrepreneurs and small business owners. So, what can you do?

The fact is everything – from websites, to tweets, to Facebook posts – performs better with a photo. The increase in audience engagement is too significant to pass up. While it can certainly be tempting to use text only and be done with it, finding a photo to include is always worth the time. Especially when it’s so easy and inexpensive to find the perfect stock photo on sites such as iStock.

1. Start with a few specific keywords

When you first load istockphoto.com, you can begin your search by entering a few keywords. You are searching a database of millions of photos so don’t be afraid to start with specific keywords. For example, an interior designer posting about the latest kitchen design trends wouldn’t just search ‘kitchen’. They’d throw in a few more terms to narrow down the results, such as ‘teal’, ‘bamboo’, and so on.

2. Refine your results

At the top left you will see a Refine button. Clicking it will open up a wide variety of options to help you find exactly what you want. You can begin by sorting your results so you see the best matches first, or instead choose to view the newest or most popular photos.

Next there are three options to fine-tune the types of photos you see. You can check a box to limit your results to iStock’s signature photos, meaning you cannot find them from any other sources. You can also limit your results to photos with a creative license, which removes editorial photos intended for journalists.

You also get a variety of orientation options which you can use to choose the best for various websites and social media platforms. A horizontal photo, for example, is great for Twitter but you might prefer a square one for Facebook.

Perhaps the most useful refine options are number of people and colour. You can specify how many people you want in a photo – from none, to a group of three or more. You can also click anywhere on a colour wheel or enter a HEX code to see photos that include that colour. This ensures any photo you choose will complement your existing website, social media feed, or even business logo.

When you refresh the results, you’ll likely have several seemingly perfect options to choose from – a welcome change from having no photo at all. Choose the photo and size you want, and your social media post is complete. Keep track of how much engagement you get on that post and compare it to past ones you’ve shared that were text only. Odds are you will be pleasantly surprised at the results.

Iconic Group helps businesses grow their social media audience and reach new potential customers. If you would like to learn more, please request a complimentary discovery session.

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