Do You Have Bad Social Media Habits?
March 13, 2019 by Nicole Crognale
It happens to the best of us. We work so hard on our social media campaign that we end up coming on a little too strong or doing something else that annoys the very audience we are trying to reach.
Part of using social media effectively is doing so responsibly. Before you publish that next post, go through this checklist to ensure you aren’t alienating your audience with any common bad social media habits.
1. Forcing your business into unrelated conversations
There is a fine line between successfully taking advantage of the latest trend or event and promoting your business where it doesn’t belong.
It’s perfectly fine for a restaurant owner to tweet about offering free water during a summer street party, or for a sports gear store to post on Facebook about a sale in honour of a major local tournament. The trick is you should be offering something of value to the people following the trend or event.
On the other hand, you will only make people angry if you simply link to your pet store’s website using the hashtag for a local air show. And that brings us to our second bad social media habit.
2. Using too many or unrelated hashtags
Nothing looks more desperate and disconnected than a social media post from a business that ends with a dozen or more hashtags. You need to be discerning and deliberate when choosing hashtags. Excelling at the hashtag game not only makes you social media activity more effective, it shows your audience that you know what you’re doing, and what they expect.
3. Arguing in public
This is a tricky one because we’ve all seen stories of small businesses being praised for fighting back against inaccurate reviews or kicking out a rude customer. These stories are the exception, not the rule.
Most of the time, your business would be best served if you reach out to dissatisfied customers privately. Don’t be afraid to correct lies, but be very tactful. For example, if someone left a review on your ice cream parlour’s Facebook page that said you only had four flavours and they were all awful, a day or two later you could post a fun video of someone trying a ice-cream with a sample of every one of your 36 flavours, without ever responding directly to the negative review.
4. Begging for acceptance
Never, ever simply beg for likes or retweets or any other form of social media engagement. You need to approach growing your social media audience more organically. You can occasionally get away with a contest where you draw for a price and everyone who shares this status is entered in the draw, but even that can turn your audience’s social media friends against you – so do so sparingly.
No matter how casual or formal your social media activity and audience are, it’s always good to take stock of bad social media habits and correct them. You’d be surprised just how far you can get on good social media manners.
Iconic Group helps businesses grow their social media audience and reach new potential customers. If you would like to learn more, please request a complimentary discovery session.