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Creating a Social Media Plan

February 27, 2019 by Nicole Crognale

You understand the importance of planning. As a small business owner, you have certainly done more than your share of it. However, when it comes to social media, many entrepreneurs simply don’t have the time to plan as thoroughly as they would in other areas of their business.

You would never open a business without understanding the market and checking out your competitors. Likewise, if you want to grow your social media audience, there are steps you should take to develop a plan with the greatest chance of success.

1. Identify your goals

What do you want to accomplish on social media? Do you want to become recognized as a thought leader in your field? Do you want to present a human or even humorous face for your business? Do you want to highlight what’s new at your business or in your community?

When you know what you want to accomplish, think about what results you would expect to see to measure your success. Do you want to get asked by local media to speak as a subject matter expert on a particular issue? Do you want to get more likes or retweets? Maybe you want to gain 5 new followers every week for a month?

Whether you have clearly defined goals or a vaguer idea of what you want to accomplish, this will be the foundation of your social media plan.

2. Check out the competition

Have a look at the social media profiles of your competitors and similar businesses. See what’s working for them and start incorporating those ideas into your own social media plan. For example, if you run a board game cafe, check out what similar establishments in other cities are doing – maybe you will decide to host trivia nights, knitting classes, or some other activity that has proven very popular elsewhere.

3. Get inspired

In addition to your competition, there are many other places you can look for inspiration. Check your community’s social media profiles, look at how local organizations promote their events. Visit other businesses to see how they advertise their social media profiles on site. There are great ideas all around you, every day.

4. Evaluate your existing social media

This one takes a little time, but it’s crucial that you understand your current social media presence. Do an audit of your existing profiles – how many followers do you have, how often do you post, how much engagement do you get on average. You need to establish a baseline so that it is much easier to identify what works in the future.

5. Set a schedule

When you’re ready to start making the most of your social media, set a schedule for yourself. Whether it’s strict or more relaxed, choose one that works for your lifestyle. Maybe you want to commit to tweeting twice a day, or posting a video to Facebook every Thursday. The more reliably active you are on social media, the greater your chances of success.

Iconic Group helps businesses grow their social media audience and reach new potential customers. If you would like to learn more, please request a complimentary discovery session.

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