June 13, 2018 by Chris Crocker
As small businesses become more comfortable establishing an online presence on social media platforms such as Facebook, the most effective and innovative ones are moving on to the next frontier: Instagram.
Instagram has over 500 million users who post more than 95 million times every day. Among those millions are your potential customers. You just need to figure out the most engaging way to navigate Instagram and reach them.
In this two-part series, I will share the essential steps you must take to put Instagram to work for your business.
June 6, 2018 by Nicole Crognale
Social media can be a powerful tool not only for reaching potential customers, but also for monitoring how your business is perceived, how your marketplace is evolving, and even what your competition is doing.
May 30, 2018 by Nicole Crognale
Social media is an effective and affordable way of boosting your business and promoting it to potential customers. One of the easiest ways to get started is to boost a post on Facebook or promote a tweet on Twitter, but how do you maximize your impact?
May 23, 2018 by Nicole Crognale
In a previous blog post I shared The Advantages of Social Media Ads. Social media is one of the most affordable ways to advertise, reaching a targeted audience of the potential customers most likely to choose your business. But how do you decide where to advertise?