July 25, 2017 by Nicole Crognale
Instagram has become one of the most popular social media platforms out there today. Many of you reading this probably have an account, but if you're new to the insta-world, here are the basics. You download the app and create a photo-based account from your mobile phone, then follow your choice of friends, family members, public figures and celebrities. You can upload photos and short videos, 'like' and comment on posts, use hashtags to discover new content, use the new 'stories' feature to document your day and more. It's a great way to share photos with your loved ones and stay in touch, or position your brand in the public sphere.
July 20, 2017 by Erin Pepler
Twitter is a powerful platform with an interesting history and culture - something we discussed earlier this week. It's widely and actively used by over 313 million people who produce more than 500,000 tweets per day. Whether you're a retailer, a manufacturer, a professional service provider or another type of business, it's no longer a situation wherein your brand could be active on Twitter - it must be active on Twitter to be relevant.
July 19, 2017 by Erin Pepler
Twitter is perpetually connected to trends - what's happening in the news, in politics, in the celebrity world and sometimes, in a crisis. Its real-time, fast-moving feed makes it perfect for staying informed, joining local or global conversations, or simply killing time on your phone. There are great things about the platform, such as it's ability to connect people and facilitate discussion. That said, it's also had its fair share of critics for giving an overage of reach and power to the loudest among us, producing a space to publicly flog those who dissent, and creating an anonymous mob mentality. (Ahh, the modern problems of the Internet.) Twitter also became famous for being perpetually chaotic in its leadership and operations - here's a great read on that from Vanity Fair - and has struggled to find its place in a world with Facebook, Snapchat and Instagram. And yet, it's persisted, currently finding itself on an upswing in popularity after substantial ebb and flow over the years.
July 13, 2017 by Erin Pepler
With over 250 million members on LinkedIn, it's likely that you have a profile - but is it doing anything for you? This platform is all about showcasing yourself in the professional realm, and that's where a significant number of users fall short. Having a LinkedIn profile isn't enough - it has to be a good one. Here are some quick and easy tips for making the most of your LinkedIn experience.
July 11, 2017 by Erin Pepler
Everyone has a favourite social media platform. Some of us love Facebook, others are active on Twitter, and more and more, people are using Instagram and SnapChat on a regular basis. But what about LinkedIn? Often described to as "like Facebook, but for business", the platform launched in 2003 and has over 250 million users worldwide, making it the fifth most popular social media network. It's not actually connected to Facebook in any way (it's been owned by Microsoft since late 2016) but has a similar look and function. If you replace baby photos with head shots, you're on the right path...but there's more.