December 21, 2017 by Erin Pepler
It's hard not to get nostalgic at the end of the year. Another one on the books, and a new year to look forward to - it's always bittersweet! Our team has had a fantastic 2017. We continued working with amazing clients all over the country, from wealth advisors and realtors to a local restaurant and a family-run farm operation in Norfolk County. We made new connections and took on new challenges. Our team came together on some major projects and went above and beyond for so many clients. We're truly proud of what we've accomplished and excited to discover all that the next twelve months will bring. The Iconic Group team is going to eat some Christmas turkey, ring in the new year and get back to the grind...2018, let's do this!
November 30, 2017 by Erin Pepler
November was all about visuals at Iconic Group. We shared some awesome stats about video, talked about How to Look Good if you're a modern professional website, shared a magical design journey in gifs and reminded you that 38% of people will stop interacting with a website if it's content and/or layout is unattractive. We gave you some motivation to use visuals in your posts on social media and listed 5 Times You Need a Graphic Designer.
November 23, 2017 by Erin Pepler
Graphic design is a lot like web development - it's a creative and technical skill that cannot be faked, and isn't something a business should ever try to DIY. After all, if you would go to a lawyer for legal advice, why not go to a professional for graphic design? It's simple - quality reflects legitimacy and professionalism, and you need to demonstrate both in order to attract the right clientele. Good design may be hard to put into words, but you know it when you see it - and perhaps more importantly, you definitely know it when you DON'T see it.
November 16, 2017 by Nicole Crognale
At Iconic Group, we know how important it is for your business to have impactful, beautiful marketing materials. From your website to your business cards, everything should be high quality, memorable and on brand. It may be a logo or it may be an email signature - it doesn't matter. It's got to be awesome.
November 10, 2017 by Erin Pepler
As digital marketing specialists and web developers, our team cares a lot about quality. From copywriting to our graphic design and consulting services, we put a lot of effort what we do and the level of client care that goes into each relationship. Simply put, we hold ourselves to a high standard - and we love seeing others do the same. When we see an amazing marketing campaign or website? That's awesome - it makes us excited. But when we see a terrible website that a small business has sunk a ton of money into? Oh man, that hurts - we don't wish that on anyone!