Lessons to Learn From the Failure of Google Plus
October 17, 2018 by Darcy Darbyson
This month Google announced that its social network, Google Plus, will be shutting down for good next year. The announcement followed closely on the news that the personal information of 500,000 users may have been exposed. Although Google discovered and fixed the security bug in March, the delay in notifying users of the incident is widely considered to have been the final nail in the struggling social network's coffin.
Tips to Get More Likes and Follows on YouTube
October 3, 2018 by Nicole Crognale
YouTube presents a challenge for small businesses because they typically do not have the resources to commit to posting multiple, high quality videos each week, one of the most important ways to reach a broader audience.
Ask Your Audience What They Want
September 20, 2018 by Nicole Crognale
Growing your social media audience is as much an art as it is a science.
You spend countless hours perfecting your social media marketing strategy, making adjustments as needed to incorporate the features of your most popular posts and what the experts recommend you should do next. But what if you're still having trouble?
The Year Ahead in Digital Marketing
September 12, 2018 by Chris Crocker
It never takes long for advertisers to figure out how to use new technology. As our devices and the ways we use them evolve, so too do all of the ways marketers harness these devices to reach new potential customers.
How to Effectively Use Video for Social Media
September 5, 2018 by Chris Crocker
We all know that social media posts that include a video perform better on average than pictures alone, and reach a far larger audience than text-only content.