February 27, 2019 by Nicole Crognale
You understand the importance of planning. As a small business owner, you have certainly done more than your share of it. However, when it comes to social media, many entrepreneurs simply don't have the time to plan as thoroughly as they would in other areas of their business.
You would never open a business without understanding the market and checking out your competitors. Likewise, if you want to grow your social media audience, there are steps you should take to develop a plan with the greatest chance of success.
February 21, 2019 by Nicole Crognale
Sometimes you simply do not have the time or resources to take an attractive, engaging photo to complement your website or social media content. To be honest, that's usually the case for many entrepreneurs and small business owners. So, what can you do?
The fact is everything - from websites, to tweets, to Facebook posts - performs better with a photo. The increase in audience engagement is too significant to pass up. While it can certainly be tempting to use text only and be done with it, finding a photo to include is always worth the time.
February 13, 2019 by Nicole Crognale
Posting more attractive pictures is a great way to engage and grow your social media audience but many business owners still make common mistakes or lack confidence that they can take a truly great shot. The good news is it's surprisingly easy to make some simple adjustments that really elevate how your business looks online.
February 6, 2019 by Nicole Crognale
Some tips for a good blog post by a Chief Financial Officer of a Fortune 500 company like you would be to have a catchy headline that makes sense and relates to your audience while the content of your good blog post contains a mix of long and short sentences for easy reading without rambling because readers like to take a little break to process information before you jump into your next thought while your good post also doesn't have no grammar or speling errors.
January 30, 2019 by Mark Davey
When you visit many small business websites, it's immediately clear the About Us page was cobbled together as an afterthought. Frequently it contains little more than an address and hours of operation, and that is such a wasted opportunity.
A well-designed About Us page serves as a brief summary of your unique business. It lets readers know exactly what's special about your products or services, and why they should choose you instead of your competition.