June 17, 2019 by Chris Crocker
On social media, the only thing your business is selling is content. It’s all your audience can see and it needs to be as attractive as any of the other goods or services you sell.
In this first part of this blog series, I explained how to choose your goal, identify your audience, and design content that works. In the final half of this series, I’ll share tried and tested methods to successfully market your content.
June 3, 2019 by Chris Crocker
Whatever your business, your main product on social media is content. Great content is what grows your audience and drives them to become new customers.
Since getting the content right is so crucial on social media, it only makes sense to treat it as one of the most important goods or services your business offers.
In this two-part blog series, I will share the key steps you must take to market great content that resonates with your social media audience and encourages them to choose you over your competition.
May 15, 2019 by Mark Davey
If you’re like most small businesses, your website and your social media profiles are two separate things. Did you know they don’t have to be that way? There are many deeply integrated ways to combine the two and better engage your audience.
It takes a little effort, but the results are worth it – not only does it keep your website as fresh and current as your social media profiles, but it also shows your small business is current and connected.
May 1, 2019 by Chris Crocker
When a customer posts a complaint or comments about your business on social media, doing nothing is usually the worst of all possible responses. All audiences expect a certain level of social service and support, so your business must be responsive.
April 15, 2019 by Darcy Darbyson
A personal touch is key to success in any business. Customers and drawn to businesses whose employees are likeable and whose faces are familiar. Customers who get to know you, and who feel appreciated, can become loyal cheerleaders for your business.
Simple adjustments can greatly enhance the likeability of your business. One of the easiest ways to strengthen your personal touch is updating your team’s photos. When potential customers click the Our Team section on your website, you want them to feel comfortable and encouraged to contact you.