Combine Your Website and Social Media
May 15, 2019 by Mark Davey
If you’re like most small businesses, your website and your social media profiles are two separate things. Did you know they don’t have to be that way? There are many deeply integrated ways to combine the two and better engage your audience.
It takes a little effort, but the results are worth it – not only does it keep your website as fresh and current as your social media profiles, but it also shows your small business is current and connected.
Elevate Your Social Service and Support
May 1, 2019 by Chris Crocker
Replying to Facebook comments and tweets can be intimidating. You never know how the person on the other end is going to react, and no small business owner wants to attract negative attention.
When a customer posts a complaint or comments about your business on social media, doing nothing is usually the worst of all possible responses. All audiences expect a certain level of social service and support, so your business must be responsive.
Update Team Photos For a Personal Touch
April 15, 2019 by Darcy Darbyson
A personal touch is key to success in any business. Customers and drawn to businesses whose employees are likeable and whose faces are familiar. Customers who get to know you, and who feel appreciated, can become loyal cheerleaders for your business.
Simple adjustments can greatly enhance the likeability of your business. One of the easiest ways to strengthen your personal touch is updating your team’s photos. When potential customers click the Our Team section on your website, you want them to feel comfortable and encouraged to contact you.
When Wealth Advisors Use Video
April 1, 2019 by Darcy Darbyson
Video is one of the most engaging and effective ways to reach an online audience, including potential clients. Adding a video to your next post on social media platforms such as Facebook, Twitter, and Instagram can elevate your online presence and increase views and likes.
That’s why a 2016 survey by The Web Video Marketing Council found more than 61 percent of businesses use video as an online marketing tool. As a wealth advisor, you are your business and in numerous surveys, upwards of 80 percent of businesses said they would if they only had the necessary resources and expertise.1
Do You Have Bad Social Media Habits?
March 13, 2019 by Nicole Crognale
It happens to the best of us. We work so hard on our social media campaign that we end up coming on a little too strong or doing something else that annoys the very audience we are trying to reach.
Part of using social media effectively is doing so responsibly. Before you publish that next post, go through this checklist to ensure you aren’t alienating your audience with any common bad social media habits.