What’s a #hashtag? 3 Easy Tips for Businesses on Social Media
Wait, That's Not Just a Pound Sign?
March 16, 2017 in Social Media
If you’re new to social media, one thing that may have you scratching your head is the hashtag. After all, back in the day, they were called pound signs and they were attached to the rotary phone in your kitchen. It’s crazy how times change, right? Hashtags are technically a pound sign, yes, but they can mean a lot to your online marketing strategy. A hashtag is essentially a keyword that is being highlighted in a post - they’re most common (and most effective) on Twitter and Instagram, but they’ve also been integrated into LinkedIn, Facebook and other social media platforms. You can use them to promote posts, search posts, and connect with prospective clients. There’s a lot that can be done in terms of networking through hashtags, but without getting too complicated, let’s lay out some easy tips on where to start.