Blog

Latest Articles

Branding vs Brand

Cutting Through the Nonsense to Sell Your Business

February 21, 2017 in Business, Marketing

Branding vs Brand

There is quite a lot of talk about brands and branding these days, and we hear more than our fair share of it at Iconic Group. Part of a problem we’ve seen is that far too many so-called branding experts pontificate about branding as if it is an occult practice rather than a logical process. At Iconic Group, we believe in cutting through the mumbo-jumbo of brandspeak and getting to the point.

The confusion starts when people – many graphic designers are especially guilty of this error – use brand and branding as interchangeable words, a practice that reinforces confusion instead of providing clarity.

A brand is a thing (noun). Branding is an action (verb).

Read More

Let’s Celebrate the Long Weekend With Some Family Secrets

Wait, You Guys Have Lives Outside of Work?

February 17, 2017 in Family Day

Let’s Celebrate the Long Weekend With Some Family Secrets

It’s almost Family Day, everyone! Let us all give thanks to a holiday that most of us forget about because it’s new, and then get excited about because hey, LONG WEEKEND. And how better to celebrate than by getting to know the Iconic Group team a little better?

You’ve already learned about our romantic musical preferences, and once again, I’ve used this blog as an excuse to ask the team personal questions and publish their answers on the Internet (you’re welcome, guys). Here’s some of the most interesting tidbits I learned about our families.

Read More

Your Valentine’s Day Mix-Tape

Love, Romance, and Some Weird Picks From Our Team

February 14, 2017 in Valentine's Day, Love

Your Valentine’s Day Mix-Tape

Valentine’s Day is a polarizing culmination of love, lust, and rabid consumerism. Roses suddenly cost a million dollars, dinner reservations are a nightmare, gifts are silly and unnecessary or A TOTAL MUST depending on the relationship you’re in, and if you’re a parent, you have to acquire dozens of tiny paper cards and peanut-free chocolate to send to school. Ohhhh, yes, Valentine’s Day is all over the map - but love is in the air here at Iconic Group. In honour of Valentine’s Day, I’ve gathered some of my favourite song picks and grilled my colleagues in order to curate a very romantic, sort of weird Valentine’s Day mix-tape. Enjoy!

Read More