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How to Get Consistent Client Referrals

March 29, 2017 by Alexis Rudnick

How to Get Consistent Client Referrals

Very few people walk around town talking about how amazing their wealth advisor, lawyer or realtor is. It may come up in conversation, but it’s not the sort of dialogue you lead with at a party, even if your realtor really IS the best ever.

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What’s a #hashtag? 3 Easy Tips for Businesses on Social Media

March 16, 2017 by Erin Pepler

What’s a #hashtag? 3 Easy Tips for Businesses on Social Media

If you’re new to social media, one thing that may have you scratching your head is the hashtag. After all, back in the day, they were called pound signs and they were attached to the rotary phone in your kitchen. It’s crazy how times change, right? Hashtags are technically a pound sign, yes, but they can mean a lot to your online marketing strategy.

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What if All the Maps Are Wrong?

March 6, 2017 by Erin Pepler

What if All the Maps Are Wrong?

Most of us probably own a map of the world in one form or another - a print, a globe, or even a mobile app that details travel plans or the weather. There’s something really fascinating about seeing where you are in relation to the rest of the world, and taking in the size and location of different countries. I’ve definitely taken a moment to outline places I’ve been and places I want to go, and I know I’m not alone.

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Does Social Media Marketing Work for Wealth Advisors?

March 2, 2017 by Chris Crocker

Does Social Media Marketing Work for Wealth Advisors?

At Iconic Group, we love data. We’re passionate about technology and innovation, and knowing which of our actions hit (and occasionally miss) the target is part of how we continually improve, expand and refine our services.

I recently participated in an interesting webinar hosted by Vestorly, a tech company that created a digital marketing platform for wealth advisors in the United States. Their learnings are of particular interest to our team because of the work we do for wealth advisors in Canada, and the similarities between our respective clients.

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What’s Your Listening Level?

February 23, 2017 by Alexis Rudnick

What’s Your Listening Level?

I’ve always thought of myself as a good listener, and taken my communication skills for granted. I’ve never really had to force myself to listen to others or pay attention during conversations, since it comes naturally to me and is a part of my personality. This skill has benefit me in life and in business, and is an important part of any communications role.

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